How Sellers Find Their Spotlight

When a home comes on the market, everyone wants to know more. 

This critical time is your spotlight. It only lasts a week or two. We need to make the most of it. 

Get organized with these steps to prepare your home for sale.

More importantly, the listing must be unique and stand out so buyers remember it. 

Buyers are the experts

Very few sellers look at more than one or two homes for sale. They will probably look at listings and they may visit an open house. This isn’t true for buyers. 

The buyers have been looking at many homes over the last few months. Based on how those homes have sold, they can accurately judge the value of your home. 

Buyers are the real market experts when it comes to price vs. value. If we put forward a quality listing they will know. 

We can’t fool the buyers, we need to wow them!

We organize the information buyers want in a marketing packet that is easy to review (buyers don’t have a lot of time).

We create a dedicated website for your home with marketing that works and an advertising system to drive traffic (so more buyers see it). 

Your Historic Home is completely ready for buyers to walk through and be impressed. (Wow!)

How to turn the buyer’s expertise to your advantage

Remember, buyers have seen the competition. While your home is in the spotlight, they’ll be impressed.

When your home is prepared so it stands out from other homes, we can expect the best possible offers. 

You can see the entire listing process with the Seller Road Map Infographic. 

This step-by-step infographic illustrates the sales process from prepping your house to accepting an offer.

Feel confident. Print this infographic to know what to do and when at a glance.



Action steps

Get ready for your spotlight. Download the Prepping Your Home For Sale Checklist.

Give yourself the same advantage as buyers. Subscribe to Market Watch.

The secret is to set up extraordinary marketing. Here are some Examples of Marketing That Works.


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Chris Jacobson
Chris Jacobson

I’m Chris Jacobson, a local Vallejo realtor. I love our historic homes.

Office: 707-812-1390 | Cell: 707-805-4014 | BRE 01987892

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