How Sellers Find Their Spotlight

When a home comes on the market, everyone wants to know more. 

This critical time is your spotlight. It only lasts a week or two. We need to make the most of it. 

Get organized with these steps to prepare your home for sale.

More importantly, the listing must be unique and stand out so buyers remember it. 

Buyers are the experts

Very few sellers look at more than one or two homes for sale. They will probably look at listings and they may visit an open house. This isn’t true for buyers. 

The buyers have been looking at many homes over the last few months. Based on how those homes have sold, they can accurately judge the value of your home. 

Buyers are the real market experts when it comes to price vs. value. If we put forward a quality listing they will know. 

We can’t fool the buyers, we need to wow them!

We organize the information buyers want in a marketing packet that is easy to review (buyers don’t have a lot of time).

We create a dedicated website for your home with marketing that works and an advertising system to drive traffic (so more buyers see it). 

Your Historic Home is completely ready for buyers to walk through and be impressed. (Wow!)

How to turn the buyer’s expertise to your advantage

Remember, buyers have seen the competition. While your home is in the spotlight, they’ll be impressed.

When your home is prepared so it stands out from other homes, we can expect the best possible offers. 

You can see the entire listing process with the Seller Road Map Infographic. 

This step-by-step infographic illustrates the sales process from prepping your house to accepting an offer.

Feel confident. Print this infographic to know what to do and when at a glance.

 

 

Action steps

Get ready for your spotlight. Download the Prepping Your Home For Sale Checklist.

Give yourself the same advantage as buyers. Subscribe to Market Watch.

The secret is to set up extraordinary marketing. Here are some Examples of Marketing That Works.

 

Six Mistakes Historic Home Sellers Make

Woman going through bills, looking worried

Woman going through bills, looking worried

Selling your home is one of the biggest and most complicated transactions you will make in your lifetime. 

Mistakes can be expensive. Here are some common pitfalls to avoid when you sell your Historic Home. 

Missing your spotlight

Once your listing has been active for a few weeks, your home will no longer be perceived as the new thing. Buyers will move on and chase down the latest shiny object.

The first week or two after your home comes on the market, there will be a lot of interest. This is your spotlight. Even if we don’t find the buyer right away, we need to use this time to attract as much attention as possible. 

This means that your historic home must be ready and looking its best. 

We understand that our clients don’t always know what to do or where to start. Prepping a home for sale takes organization. 

For an example of how we guide you through this process, please click here to download a copy of our Prepping Your Home For Sale Checklist.

If you really want to get the full advantage of your spotlight, it takes about a month to prep a historic home, but it can and sometimes should take longer.

Remember we are here to help.

Here’s what we typically do to get your historic home prepared

Selling before you’re ready

It’s OK if you feel hesitant to sell your historic home. It is a big life change. 

Some of the most stressful events of our lives also happen in conjunction with the sale of a home. It’s important to acknowledge and address our feelings.

In addition to the emotional challenges, we know you have logistical questions. Like how to buy a replacement home or time a move out of state. 

We are committed to your success. We know you need answers and we are ready to help. We want you to sleep well at night. 

To help you through this difficult time, we have created a Guide to a Stress-Free Home Sale

Hiring the wrong Realtor

Nearly every Realtor offers the same basic services to sell homes. 

Vallejo Historic Homes specializes in dealing with the unique challenges and opportunities of historic properties.

There are marketing techniques that only work with historic homes. Because of their rare characteristics, historic homes offer potential for us to find or create value. 

A standard listing focusing on the square footage, bedrooms, and bathrooms ignores the benefits historic home buyers want. 

Every situation is different, and the Realtor who is a good fit for one deal may not be a good fit for listing your historic home. 

We have 3 unique guarantees to give you insight into whether we are a good fit for you.

  1. Our Step-By-Step Communication Guarantee is designed to reduce your stress by making sure you understand what is happening and what it means at all times. 
  2. We created our Historic Home Marketing Plan to ensure that your historic home receives marketing designed to highlight its unique value.
  3. Best Marketing in Vallejo Guarantee. The homes we sell are historic, but we sell them using cutting-edge technology. 

These guarantees are more than promises. They are business systems we have created to help homeowners like you succeed. 

If you want to discuss how these business systems sell your home and reduce your stress, please schedule a Zoom call

Incorrect pricing

Many factors go into the price of a home. 

One of the most common mistakes sellers make is getting the price wrong. 

It is important that your home sells well. It is important that you succeed. 

We have a “boots on the ground” approach to what historic home buyers are looking for in the Vallejo market.

We know what the Vallejo historic home market is doing. 

We go to great lengths to find the right price for our sellers. 

If you want a better understanding of what is happening in the Vallejo historic homes market, check out our monthly Just Sold Report. This is one of the easiest ways to get a sense of your home’s value.

Failing to be realistic about inspections

There’s a chance an inspection will turn up something a buyer doesn’t like. We can’t prevent this, but knowing about issues with your home ahead of time makes your negotiating position stronger.

We want to put you in a better position. This is why we may want to do a pest inspection before we list a home. It is inexpensive, and it can save money by letting us fix issues before you are in contract.

There are different strategies around whether to do the building, roof or foundation inspections. Those choices mostly depend on the property itself. We believe it is best to decide on a case-by-case basis.

Knowing what is wrong and disclosing it before getting into contract can prevent a deal from derailing. When buyers find problems on their own, they can seem bigger than they really are.  

If some type of seller concession becomes necessary, we want to be prepared. This brings us to the final mistake that sellers make. 

Being inflexible

There will always be issues that can jeopardize your deal. Our solution is to be prepared, creative and flexible. 

We find there’s usually an option that will please both parties, or at least be acceptable.

With transactions this complex, there is almost always something easy for you to offer which is tempting to the other side. 

We look for ways to negotiate contract changes that are beneficial to all parties. Negotiation solves what is wrong, and can make your deal better. 

This is the reason we start our transactions with a list of our clients’ desires and wishes.

You want to give the buyer what they need, but we focus on your needs, too. 

Imagine you don’t have enough time to organize your move. We could negotiate with the buyer to rent your home for two weeks after the sale, giving you more time and reducing your stress. 

We find creative ways to negotiate as we go. We’re committed to getting you across the finish line.

Selling your historic home is complex, but it doesn’t have to be frustrating or stressful.

If you would like to know more, we recommend the Guide to a Stress Free Historic Home Sale.

You can see the entire listing process with the Seller Road Map Infographic. 

This step-by-step infographic illustrates the sales process from prepping your house to accepting an offer.

Feel confident. Print this infographic to know what to do and when at a glance.

 

 

Action Steps

How much you will make after the sale? Download our worksheet Estimate of Seller Proceeds

If you’re ready to list your home, Download the Prepping Your Home for Sale Checklist.

If you would like to discuss the specific details of your situation, schedule a Zoom meeting.